Textual Analysis of a ‘MOVIE POSTER’
This image of Esther has her face highlighted in certain places such as her forehead and nose to make her look more sinister; around her eyes, jaw and under her nose, there is a black shadow that portrays a somewhat skeletal look around the bottom of her chin round to the cheek bones. The green background could relate to paranormal activity or envy perhaps, revealing the content of the film.
Compared to the trailer the style of clothing is different as Esther’s typical outfit would be some sort of black clothing. These clothes could connote a sense of freedom and make her feel like a normal child. But then again the collar or ribbon on her neck seems to act as some sort of symbol to show that she’s not free and she’s alone and always will be as in her mind be trapped as she still sees herself as an orphan with no family.
There is a white glow around Ester which could maybe connote that she still has a little goodness in her although most of the image shows a disturbed being that would most likely bring trouble.
Another mystery is the way Esther glares at the viewers almost as if she can actually see them; this may give the audience a sense of insecurity but may also seem like Esther is asking the audience if they can keep a secret. Esther's eyes also follow up on the skeletal look that i mentioned before; the shape, positioning and colour all add to her sinister image, as well as the shape and positioning of her eye brows, which connote a sense of curiosity. Can also see the shadow of Esther's eye lashes just beneath her eyes, this shows that the lighting used was at a very high angle for so much shadows to be around her eyes.
However, even though the lighting was well used and positioned, i highly doubt this is the raw image taken, i suspect that this photo has been digitally altered, nonetheless it is still a very good image.
Besides the connotation of the collar on Ester's neck showing that she is a trapped orphan, she has her hair parted in two halves, which could show a connotation that Ester within herself has two parts two her that are similar but different; if you look closely you can see that her hair as well as the ribbons are totally identical on both sides of the image, this again back up my saying that this is not the raw image and has been altered.
The two taglines on the poster are: "There’s something wrong with Esther" and "Can you keep a secret?"The secret or the thing that’s wrong with Esther are not revealed, which leaves the viewers in suspense and makes them want to know the plot of the film.
The target audience of this would probably prefer a psychological thriller. This shows in the poster because it only shows a young girl and no horror, gore or monsters.
The text is white and red, and the title is highlighted as it is in a different font. The scrawled text looks like scratches and indicates violence and horror, but it’s also clear that it was written by a child, as the quality of the writing isn’t too good.
Compared to the trailer the style of clothing is different as Esther’s typical outfit would be some sort of black clothing. These clothes could connote a sense of freedom and make her feel like a normal child. But then again the collar or ribbon on her neck seems to act as some sort of symbol to show that she’s not free and she’s alone and always will be as in her mind be trapped as she still sees herself as an orphan with no family.
There is a white glow around Ester which could maybe connote that she still has a little goodness in her although most of the image shows a disturbed being that would most likely bring trouble.
Another mystery is the way Esther glares at the viewers almost as if she can actually see them; this may give the audience a sense of insecurity but may also seem like Esther is asking the audience if they can keep a secret. Esther's eyes also follow up on the skeletal look that i mentioned before; the shape, positioning and colour all add to her sinister image, as well as the shape and positioning of her eye brows, which connote a sense of curiosity. Can also see the shadow of Esther's eye lashes just beneath her eyes, this shows that the lighting used was at a very high angle for so much shadows to be around her eyes.
However, even though the lighting was well used and positioned, i highly doubt this is the raw image taken, i suspect that this photo has been digitally altered, nonetheless it is still a very good image.
Besides the connotation of the collar on Ester's neck showing that she is a trapped orphan, she has her hair parted in two halves, which could show a connotation that Ester within herself has two parts two her that are similar but different; if you look closely you can see that her hair as well as the ribbons are totally identical on both sides of the image, this again back up my saying that this is not the raw image and has been altered.
The two taglines on the poster are: "There’s something wrong with Esther" and "Can you keep a secret?"The secret or the thing that’s wrong with Esther are not revealed, which leaves the viewers in suspense and makes them want to know the plot of the film.
The target audience of this would probably prefer a psychological thriller. This shows in the poster because it only shows a young girl and no horror, gore or monsters.
The text is white and red, and the title is highlighted as it is in a different font. The scrawled text looks like scratches and indicates violence and horror, but it’s also clear that it was written by a child, as the quality of the writing isn’t too good.
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