The Collector 2009 Horror Poster .
The film; The Collector is an American horror film. The film was released in July of 2009 and was directed by Marcus Dunstan an produced by Brett Forbes, Julie Richardson and Patrick Rizzotti. The film was funded by two independent production companies; Freestyle releasing and Icon Entertainment international. The film was originally called The Midnight Man but was then later changed.
The collector poster sets a calm but disturbed mood for the audience. The poster lighting is very low key and focuses mainly on the character; however in the near distance we see a well lit up house with a person looking through the window whilst in the house. The lighting conveys across a sense of innocence about to be ruptured. The audience don’t manage to grasp much about the film from the poster. The most vivid image that can be seen is a medium close up of a male character which is tighten a head mask with black leather gloves. The connotation of the picture leads the audience to believe that this is probably the bad character in the movie, and is also coming to cause problems within the house as the body language of the character looks as if it is looking out to the house. Paying close attention to the head of the body we can see flesh of the head being covered up by the tightening of the head mask this connotes hided agendas as well as maybe torture and distress in the film .The composition of the image is very central and takes up most posters. The colour scheme is kept very plain and is predominately black which conveys; mystery and fear. The conventions of the poster are kept very clear that it is of a horror genre; on the other hand the audience does not get a clear sense of a specific genre.
At the top of the page there is a tagline in saying “He always takes one “, this I thought linked to the title of the film ; The Collector; this makes it clear to the audience that the plot of the film focus on the taking away of something which can be linked to the taking away of a person. The tagline is in serif font which is plain and rather basic but still gives an impact on the audience as it is all in caps. The main title of the film is basic and is also in capital letters across the image in white, the main purpose of this was to show minimal information about the film. The colour white conveys purity, but in this circumstance I think the colour white was used in order to stand out on the poster. The font isn’t excessively big and is kept very neutral and fits in well with the whole poster. Underneath the title of the film in red reads; from the writer of saw iv, v & vi. This gives acknowledgement for audiences that have watched Saw, and enjoyed it, that then invokes that they are more likely to enjoy The Collector; which will cause and create positive buzz around the film just like that of Saw.
Further towards the bottom of the page are the credits of the producers and names of the actors within the film, these are in smaller fonts in order not to overpower the image created. Also are icons of the funding companies next to the credits. Seeing as this is a teaser trailer the poster is often released early in order not to reveal much and still entice the audience’s curiosity without revealing much about the plot. Thus encouraging the audience to want to buy tickets to watch the film. There is also a website beneath all the credits which I’m guessing was to aid the campaigning of the moving in making sure it was successful and also giving the audience access to gain more knowledge about the releasing of the film and a hint of the synopsis.
On the whole I believe this poster managed to gain the interests of the audience, by enabling them to want to watch the film. This was achieved through many technique s such as showing as minimal information on the film as possible. I think the film was in turn successful considering the budget was less than $3.4 million dollars and they managed to rake in a $7.7 million revenue. More so the fact that it was a horror was portrayed across well despite the minimal denotations . However I do think that the release date should have been included as well as the age certificate to give a bit more insight to the audience.
No comments:
Post a Comment