Evaluation Question 2

How effective is the combination of your main product and ancillary texts?

Having carefully planned over the months with extensive research into our chosen genre we felt that our main product and ancillary texts worked reasonably well as a promotional package for a new movie. Although it is  clearly seen that the poster supports the teaser trailer a lot more than the magazine, the poster was constructed having the same character as the one seen clearly at the end of the trailer, this shows the use of synergy, the process by which a media institution tries to use its various products to sell one another. The magazine on the other hand wasn’t made to have a similar look to the teaser trailer and poster; it showed a close up of a character that would have been infected later on in the film which would have also had a part to play in synergy when more posters and magazines would have been released.

Depending on how one would view our three products it can be argued if brand identity and continuity was appropriately used. Continuity is clearly seen between the teaser trailer and the poster in more ways than one. The protagonist is clearly visible and recognisable in both products, the form of typography is the same in both products, and also the visual style is similar since the photo for the poster was taken during the filming of the teaser trailer. The product that breaks away from the continuity like I mentioned before is the magazine front cover, when constructing the magazine we took on a kind of futuristic approach that the audience would not understand until they would have actually watched the movie.

Like any production company we wanted our teaser trailer to be available on as many media platforms as possible, this is where cross media promotion came into play. The first place we uploaded our trailer onto was youtube, and just by doing this we our trailer was now available on the internet for anyone to view, smart phones, games consoles, ipad etc.

Above is a poster of Shaun of the dead which is a zombie horror like that of our sub genre, the use of the contacts lenses on these zombies inspired us for our own zombie characters. We wanted our characters to look freshly dead, yet with the same horrifying glaring eyes of the common zombie convention. Andrew played the main antagonist of the trailer where he donned the costume of the zombie while Ashleigh became the zombie in our Magazine Cover for continuity we had them use similar make up techniques.


We used the same font of our title 'Epidemic' in our teaser trailer and our magazine it was red with a bold and deteriarated font called ‘Defused’, the deteriaration of the font that connoted danger and outbreak that related to our title ‘Epidemic'. We felt this was the best font as it stood out among all the other fonts we looked at and was very eye catching. However in our magazine the font was white and in a sans serif font in order to differentiate between the magazine brand and the film brands.