Thursday, 10 February 2011

Evaluation Question 3


What have you learnt from your audience feedback?

To start getting our feedback we began to advertise online on youtube.com on our user account which we created for Reactions Production. Since YouTube was launched in 2005 it has been incredibly popular and it’s a free way for people to upload their videos and watch anything from a movie to music video. The site allows people to comment what they think, give it the thumbs up or down and also give it a star rating.YouTube would provide us with anonymous comments and allow more people of all ages, locations etc to view out trailer and allow us to get more reliable feedback as they wouldn’t have to worry about offending us as they wouldn’t know us. Our trailer was available here as well as extra shots that hadn’t made the cut. YouTube was our first stage of promotion. Sadly although youtube is a huge site and we expected to get a variety of comments we only received one commenting that it was "subtle but effective".

We also had other ideas on how to promote, one of which was the huge social networking site Facebook, this would be a good way to promote as Facebook is expanding rapidly and huge amounts of the population use the site. As typical teenagers of today Facebook was the main way we socialise as it’s free and easy to use so this was our main way of promotion. We posted our trailer on Facebook as well as our magazine and poster and tagged each member on the trailer so that all our friends could view the trailer. We asked them to comment on the trailer and provide negative and positive feedback. Our poster got the most positive comments and it was clear this was our stronger piece of work. However we took into account that most people on facebook are our friends and may not want to be completely honest as they didn’t want to offend us.
Statistics of where our film is watched
On facebook you can become a fan for almost anything, we saw this as a gap for us and a good way to promote. We created a fan page for Reactions Productions and placed our trailer along with images on the page to promote our work. A lot of good films today have fan pages and it is a great way to create publicity. We choose our display picture carefully as so attract people and make them more intrigued, this is why we used our poster as our display picture as it was our stronger piece of media. We posted our trailer on our own pages as well as the unused shots as we noticed they were getting a lot of views on YouTube, and were becoming popular because of their comical nature.

Once we had uploaded our images and trailer onto Facebook we began to look at other students work to see what they had been doing, we noticed that some had created a website as we would have liked to have done this if we had more time. Also some groups had created a DVD design and a Xbox 360 design for their film, this was a good idea that they had used as it shows they have kept up to date with technology.

Technology is improving all the time, and the latest addition is the Blackberry. As a lot of young people today use Blackberry’s and our age range for our work is young people we decided to send out a broadcast promoting our film. The conferences you can have on Blackberry had been a very useful way to communicate as a group so we decided this would be a useful tool to use. We also sent out our magazine, poster and youtube link to a select amount of people on Blackberry Broadcast as so to get some ideas of what they thought, as we knew a lot of people that studied media and had now progressed on we asked them as we knew their feedback would be useful.

With the feedback we got, we had the impression that the trailer seemed to drag a little and if we has more time we would have cut it down to make it more short and snappy. We had a lot of unused footage which has given us more ideas of what we could have used in our trailer and if we had more time we would have filmed some extra shots to use instead of the ones we had maybe used before. The feedback from our Broadcast On Blackberry also showed positive feedback for our Magazine and Poster also and the negative feedback seemed to be the same throughout all our feedback participants. 

 
Aswell as using technology like the internet we also went round and asked a select amount of people what they thought of ur trailer, magazine and poster. We filmed the feedback they gave and asked them to give some negative and positive points. There responses they gave us were really useful and very honest which we much appreciated. Although the feedback was mainly the same they felt the image on the Magazine was two dark but there was a couple of respondants that didnt agree with what the others said arguing that the image had to be dark to portray the horror look. The feedback also reflected how differantly young people and adults see images and showed they liked very differant things. Whilst the younger people prefered the poster the adults tended to prefer the Magazine and this is something we would have thought about if we had the chance to do our work again.
With all the feedback we have been given we feel quiet happy about our feedback and it was more postive than we had thought. The contact lenses we had used was a really good idea and they loved them aswell as the makeup that we had spent so long on. However the comments relefected what we ourselves felt about the costume which was that we felt we had spent a lot of time on the makeup and little time on the clothing that our actors/actresses wore. We took all the feedback on board and the comments that were made we fairly similar.

Strengths Of Poster
Weaknesses Of Poster
Excellent Photography-Loved the positioning and the makeup
Maybe a bit too much blank space on the left
Loved The glow around the actor- it made the audience focus on the face more.
Consider making the font of the title bigger


Strengths Of Magazine
Weaknesses Of Magazine
Used all the typical conventions of a magazine
Felt the picture was too dark
Liked the feel of the magazine could tell it was a horror magazine, paticulaly liked the title and the text
The text at the bottom was to cramped together
Like the graphical use that was created for the eye
Didn’t like the positioning of the text
Image was in focus and looked really dark which created the typical horror atmosphere
Extra space in right middle of the page that could have been used


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